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Director of Marketing and Public Relations
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January 2006 - December 2008
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Applied Media Technologies Corporation
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Clearwater, FL
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Responsibilities:
- Co-author and implement annual public relations / marketing plan
- Author and distribute press releases
- Solicit magazines to run stories and press releases regarding AMTC
- Write feature articles for trade publications
- Serve as public contact for interviews, press inquiries, etc.
- Coordinate development and execution of corporate marketing partnerships
- Author proposals for corporate product rollout bids
- Conduct market research to determine viability of new special programs
- Create marketing materials using Office, OpenOffice, and CorelDraw
- Distribute marketing information using automated fax and voicemail software
- Design graphics and displays for trade shows and events
- Coordinate advertising, planning and logistics for trade shows nationwide
- Track sales representatives' activity using telephone system reports
- Assist sales representatives in designing sound systems for customers
- Solicit testimonials from satisfied customers
- Research and register trademarks for intellectual properties
- Supervise team of up to seven people
- Participate in planning and implementation of new satellite offices
- Utilize customer relationship management tools such as GoldMine
- Screen and interview applicants for sales and administrative positions
- Train all new hires in product knowledge, facilities, tools and regulations
- Serve as liaison with business division of partner Sirius Satellite Radio
Training Received:
- CRM applications (GoldMine)
- Automated fax software (Copia FaxFacts)
- Automated voicemail software (RSVP)
- Print advertising layouts
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Sales Associate
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June 1999 - December 1999
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Bentley's Luggage and Gifts
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Port Richey, FL
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Responsibilities
Made cash and check deposits at the bank after closing
Maintained a personal clientele; contacted customers about new promotions
Operated and helped maintain computerized cash register
Performed shipment receiving and stocking tasks
Designed display layouts
Assisted in opening and closing of store
Training Received
Completed The Friedman Group's
Project Gold Star In-House retail training
Participated in district-wide sales workshops with store managers
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Sales Representative
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February 2000 - January 2001
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Internet Junction Corporation
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Oldsmar, FL
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Responsibilities
Authored complete training manuals for sales department
Provided telephone customer service to new dial-up, ISDN and DSL customers
Acted as a liason to Verizon Communications's DSL department
Trained new employees in phone etiquette and technical issues
Assisted in preparation for computer trade shows and expos
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Business Machines Sales Associate
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February 1998 - August 1998
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Staples
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Port Richey, FL
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Responsibilities
Sold and demonstrated computers and other business machines
Operated computerized cash register
Performed shipment receiving and stocking tasks
Designed display layouts for endcaps
Achievements
Consistently surpassed sales goals by upward of 1,200%
Training Received
Trained in use of professional print shop equipment (copiers, etc.)
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